Today’s data trends can quickly give you whip lash that knocks you to the ground. With the rapid advancement in data gathering and continued push for data analysis, it is clear that the days of watching movies in awe of the potential for data accrual and “tracking” via video are long gone and the “the future” is now “the present.”
With more data available than ever before chances are if you’re not governing your data properly you’re beginning to feel like you’re drowning in a lake of information.
Unique in today’s world is that whether you’re searching for directions on google maps, zipping an email to your boss, or communicating with clients on Facebook, you’re creating what we call unstructured data. This is that data that is not naturally organized into perfect cell blocks, or in any particular pre-defined manner.
With reports indicating the unstructured data makes up about 80% of all company data, you’re probably not ignorant to its importance. Yet, the challenge is understanding how to govern the data and make it useful.
Digging through emails, Facebook posts, images, dates, number, website content, satellite images… The list goes on and you can imagine that with numerous outlets for information you can begin to ask a million questions and your boat will quickly fill up with information!
Data aggregation and data storage have become hot topics to the world of big data. Some even believe that if they don’t know the answer to something or how to solve a problem they will simply find what they are looking for if they just get more data…
While gathering and storing data is important, we argue that first and foremost it is more important to make sure that you’re doing the right thing right?
Are you asking the right questions?
Are you measuring the right thing?
Are you doing the right thing right ?
Governance is more than rules and security, it is also overseeing the process of change. In the world of management, governance starts by asking the right question and knowing what it is you’re trying to achieve. You can have loads of data but it doesn’t matter if you don’t know what you’re trying to answer.
The bad news is, many companies are still fumbling around with their unstructured data and unsure of what to do with it, and how to leverage it.
The good news is, more and more programs are available to help you with all of these questions. Management tools like smartcockpit, allow you to:
- Identify burning issues
- Ask questions and measure progress
- Monitor if you’re doing the “right thing right”
- Assist in the decision making process
If you want to get the most from your data you want to make sure that you’re doing the right thing right. You can’t just have all the right questions or all the right data, you have to have both. This means that you want to ask a useful question, use the correct and relevant data, evaluate change, see if it is working, and make adjustments as necessary.
When you govern the process you’re better able to ensure that you’re reaching your goals! Don’t get stranded in the lake without a paddle, stay informed! Ask the right questions.